A “cold email” is an unsolicited e-mail sent to a receiver without first contacting them. Cold emailing is a type of email marketing that is distinct from transactional and warm emailing.
What is Cold Email – Meaning and Examples
The act of sending an email to someone you don’t know with the aim of establishing a business relationship is known as cold emailing.
If you haven’t had any prior interaction with the recipient and there is no relationship, the email is “cold.”
Cold emailing is difficult, but when done correctly, it may significantly increase your sales results.
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Spam vs. Cold Email
If certain steps are skipped, they may be flagged as spam by spam filters or reported by receivers. What distinguishes a cold email from spam is listed below.
- Spam is impersonal, whereas cold email is very individualized.
- Sincere and realistic
- Because it is only distributed to the intended recipients, why is spam sent to everyone?
- It has a clear opt-out option.
- Sent from a business email address.
- employs a real name
The Value of Cold Emailing
But what is it that makes cold emailing so popular? Here are some examples of cold emails:
- Lead Generation: Lead generation is the most typical reason for cold emailing. Email is the key medium for lead generation for 89% of marketers. All you need are the emails of prospects in your target market.
- Sales: When a sales professional attempts to make contact with a potential customer, cold emailing is typically employed as the initial step in sales outreach.
- Inviting people by cold email can help you create a constructive relationship with your audience if you’re doing a podcast, a workshop, or a webinar.
- Market research: You may need to uncover your target market’s pain points or validate your startup idea. Cold emailing is one method of conducting research.
- Hiring: The employees you need may be working for another company but looking for new chances. The best ways to contact them are via LinkedIn and email.
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Basic Guidelines for Sending a Cold Email to a Professor
- Make your subject line informative. The subject line of your email should make it obvious what you’re writing about. Even be great if you can personalize the subject line.
- Professors don’t want to read essays unless they’ve been assigned for a midterm. Even so, I’m not convinced they’re eager to read them.
- Keep your messages short and sweet – three to four short paragraphs are ideal.
- Make it extremely personalized. I cannot emphasize this enough: generic mass cold emails will not work. You must personalize your message for the lecturer.
- Sell yourself without submitting your entire autobiography: You have three sentences at most to (1) identify yourself, (2) sell yourself, and (3) explain why you are different from the other persons cold emailing this professor and hence worthy of their time. All of this will require effort… and a lot of editing and rewriting.
- Pay attention to the details: Make sure the professor’s title is correct. (Doctor? Professor?) Make sure your email is devoid of typos, that you demonstrate a thorough comprehension of what the professor does, and that your request is pertinent to their job.
- If you haven’t heard back, follow up: You don’t want to follow up too fast or too aggressively… but you should.
- Schedule your email to go out at the appropriate time: When is the ideal time to contact a professor? They receive the email early in the morning, so it arrives as they begin their work day.
What is the proper way to end an email to a professor?
It’s easy to overthink the conclusion of an email. Make a point of thanking them for their time and concern. Saying “Thank you in advance” is overly presumptuous.
How to Locate Email Addresses
Once you’ve located an available position at a company that matches your background and experience, you should apply using their online portal. Then you must prepare to send your chilly email. The first step is to identify a recruiter or hiring manager on the team who knows you. Perhaps you grew up in the same town, attended the same university, college, or boot camp, or share a common pastime. We use LinkedIn because you can search for the firm name and role you’re looking for, and then scroll through the alternatives until you find one that matches.
When you know who you want to email, you can use a variety of methods to find their email address.
- Clearbit is a free Chrome plugin that lets you search for persons and/or businesses directly from your inbox.
- AeroLeads is another Chrome plugin that searches for business email addresses and phone numbers on sites like LinkedIn, AngelList, and others. The service is free, however, there are paid solutions that provide more capabilities such as importing, exporting, and transporting contact lists. Paid packages also have fewer restrictions on the number of users and leads.
- LeadFinder is a website that generates and validates email addresses based on first, last and company names.
- Hunter Email Finder is an application that allows you to quickly find professional email addresses. Users can perform 25 free email lookups per month.
We’ve also prepared instructions to assist you in reaching out to IT firm recruiters, including a collection of recruiter email addresses for cold outreach.
Examples and advice for sending cold emails
You’re ready to send your cold email now that you have the recruiter’s or hiring manager’s email address. Personalization is the most crucial aspect of a strong cold email. Remember that this person is busy and is not required to read or respond to your email. You must ensure that this message gets and holds their attention.
Begin with a compelling subject line that emphasizes your connection. Avoid using phrases like “an inquiry” or “reaching out.” You can even add the person’s name in the subject line, though this may make it appear excessively sales.
Finally, end the message with a call to action. Thank them for reading your email, appreciate how busy they are, and try to get a call on the books as soon as possible. Make it as simple for them as possible by suggesting a few times that work for you.
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