Digital Marketer at Media Trust Group

Digital Marketer at Media Trust Group, Qualified persons should Apply.  Click for more Jobs

Media Trust Group, owners of Daily Trust, Aminiya, Trust TV, Trust Radio, and Digital Trust, is recruiting a suitably qualified candidate to fill the position below:

Job Title: Digital Marketer

Location: Abuja
Employment type: Full Time

Job Description

• The Digital Marketer plays a crucial role in driving traffic, engagement, and growth for the YouTube project, helping to achieve the specified KPIs and maximize the project’s reach and revenue.

Responsibilities

• Digital Strategy: Develop and execute a comprehensive digital marketing strategy tailored to each vertical of the YouTube project: Health, Wellness, and Lifestyle; Travel and Exploration; and Starters Connect.
• Audience Analysis: Conduct in-depth audience research to understand the target demographics, preferences, and behaviors of viewers within each vertical.
• Content Promotion: Strategically promote YouTube channel content across various digital channels, including social media platforms, email marketing, and online communities.
• SEO Optimization: Implement SEO strategies to improve the visibility and discoverability of YouTube videos and the channel itself. This includes optimizing video titles, descriptions, and tags.
• Paid Advertising: Manage paid advertising campaigns on platforms like Google Ads and social media to increase channel visibility, reach, and subscriber acquisition.
• Analytics and Insights: Utilize analytics tools to track the performance of videos and channel growth. Analyze data to make data-driven decisions and optimize marketing efforts.
• Engagement Strategies: Develop engagement strategies to increase likes, shares, comments, and overall viewer interaction with the channel’s content.
• Community Building: Foster an active and engaged community around the YouTube channel by responding to comments, questions, and feedback promptly and positively.
• Collaborations: Identify and initiate collaborations with other YouTube channels, influencers, and relevant partners to expand the channel’s reach and audience.
• Branding and Consistency: Ensure that the channel’s branding and messaging are consistent across all digital marketing channels.
• Monetization Strategies: Work towards achieving the project’s monetization goals, including revenue from affiliate marketing, sponsored content, and YouTube ads.

Requirements

• Candidates should possess relevant qualifications and work experience.

Application Closing Date
11th October, 2023.

How to Apply
Interested and qualified candidates should:
Click here to apply online