Digital Strategist at Hazon Holdings – GDM Group

GDM Group strives to achieve this through the combined operations of her equity member companies and her adjunct consultants with over 400 years of combined commercial experience. We offer from one-off sales of marketing projects to end management of commercial projects.

We are recruiting to fill the position below:

Job Title: Digital Strategist

Location: Gbagada, Lagos
Employment Type: Full-time

Digital Strategist at Hazon Holdings – GDM Group

Job Duties and Responsibilities
GDM Group:

• Manage day to day performance and optimization of the Group’s website
• Execute a comprehensive social media strategy that raises visibility and traffic for target audiences and followers
• Manage content accuracy, relevance and enforce governance on Group domain websites and social channels
• Leverage combinations of photography, video, animations, icons/emojis, memes and the written word to create compelling, sharable content for storytelling.
• Manage the creation of monthly content calendars for the brand
• Create content for and publish across a variety of online (Social Media; Twitter, Instagram, Facebook), mobile and web platforms (YouTube, blogs, websites).
• Analyze and report on campaign performance on a day-to-day basis for impact on target audiences – translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns
• Analyze Social Media statistics: likes, impressions, reach to generate insights from site metrics and implement same to improve site performance
• Responsible for metrics and delivering monthly reports and measuring ROI
• Draw on a combination of historical events, social context and digital trends to engage the audience by telling brand stories.
• Monitor, analyze and report competitive digital marketing and media campaigns

D’PRMIX:

• Create and maintain the company’s portfolio to deliver optimally – Implement SEO/SEM
• Partner with the Business Development Manager to ensure that the yearly performance target is met.
• Responsible for the lead generation activities and campaign budget spending with measurable ROI.
• Drive the digital strategy team to achieve a yearly target of N200,000,000.00(Two Hundred Million Naira Only)
• Execute digital briefs for the group’s clients
• Seek and evaluate new media opportunities
• Drive conversion and audience engagements on all social media platforms
• Draw on a combination of historical events, social context and digital trends to develop and maintain an ongoing flow of enticing digital content that can be repurposed across multiple digital properties.

Education and Technical Requirements

• B.Sc Degree in Marketing or a related field
• Proven working experience in digital strategy
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns (Not less than 5 years)
• Understanding of the use of media channels, content creation and role of the multi-channel mix.

Required Skills:

• Must have a love for generating content and engaging constantly with both internal and external customers.
• Fluent in content creation (video, animations, graphics) and publishing across all major social media platforms and familiar with a variety of online marketing concepts, best practices and procedures.
• Proficient with standard photo and video editing software, content management tools and social media management/scheduling systems.
• Ability to create destination-specific content, with appropriate language, hashtags, emojis, audio, video and imagery consistent with marketing on that particular platform.
• Strong verbal and visual communication skills, meticulous attention to detail, and ability to work with artists, managers and staff at all levels.
• Good creative and strategic problem-solving skills combined with sound editorial judgement.
• Excellent time management, resilience, and the ability to work independently as well as in collaboration within a fast-paced team environment.
• Experience with Facebook Insights, Google Analytics and other analytics tools a plus.
• Deep love of social and a fascination with how digital platforms connect businesses and customers is Essential.

Salary Range
N200,000 to N250,000 monthly.

Application Closing Date
11th May, 2022.

Method of Application
Interested and qualified candidates should send their CV to: recruitment@hazonholdings.com using the Job Title as the subject of the email.