Customer Acquisition Specialist at TradeDepot

  • Full Time
  • Lagos

Website TradeDepot

TradeDepot is a Digital B2B Commerce and embedded finance company headquartered in San Francisco, California. At TradeDepot we are building the largest digital network of retail outlets in Africa and changing the way mega Consumer Goods Brands distribute products to over 5 million retail stores on the continent.

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We are recruiting to fill the position below:

Job Title: Customer Acquisition Specialist

Location: Lagos
Employment Type: Full-time


Customer Acquisition Specialist at TradeDepot


Job Summary

  • TradeDepot is seeking a highly motivated and results-oriented Customer Acquisition Specialist to focus on acquiring and onboarding convenience stores for Special Projects in Nigeria.
  • The successful candidate will possess a deep understanding of the retail universe, exceptional communication skills, and a proven track record of driving customer acquisition in a B2B environment.
  • This role requires an individual who is self-driven and thrives in a dynamic and fast-paced environment.

You will be responsible for:

  • Market Research: Conduct comprehensive market research to identify potential customer prospects and gain insights into market trends, competition, and opportunities.
  • Lead Generation: Develop and manage a robust pipeline of potential customer leads using various methods, including online research, cold calling, email outreach, and networking.
  • Customer Acquisition: Implement strategies to acquire new customers, effectively communicating the value proposition and benefits of the Special Project.
  • Relationship Building: Cultivate and maintain strong relationships with store owners and decision-makers, ensuring top-notch customer service and addressing their specific needs.
  • Product Expertise: Develop an in-depth understanding of TradeDepot and Brands’ products and services, effectively conveying how they can add value to store owners.
  • Onboarding: Guide store owners through the onboarding process, ensuring a seamless transition onto the TradeDepot platform.
  • Targets and Reporting: Set ambitious acquisition targets and consistently track progress, challenges, and opportunities, providing regular reports to the management team.
  • Feedback Loop: Gather valuable feedback from store owners and relay it internally to contribute to the continuous improvement of Project offerings and services.


  • Bachelor’s Degree in Business, Marketing, or a related field (preferred).
  • Minimum of 2 years of experience in a similar role.
  • Proven track record of successfully acquiring B2B customers, ideally in the convenience store or retail sector.
  • SME sales experience in a commercial, merchant or microfinance bank is a plus
  • Experience in developing and optimizing customer onboarding processes.
  • In-depth knowledge of the Nigerian convenience store market and distribution channels.
  • Outstanding communication, negotiation, and interpersonal skills.
  • Self-motivated and capable of working independently with minimal supervision.
  • Goal-oriented with a history of meeting or surpassing sales targets.
  • Adaptability in a fast-paced and evolving work environment.
  • Proficiency in Microsoft Office Suite and CRM software.
  • Willingness to travel within Nigeria as required.
  • Fluency in English and familiarity with local languages is a plus.

What’s on Offer?

  • Attractive Salary & Benefits
  • Strong opportunities to progress your career
  • Work alongside & learn from best in class talent.


Application Closing Date
Not Specified.


Method of Application
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit forms.gle.

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